Secret Method To Explode Your Ebay Sales!
eBay is now the 8th most visited site on the internet and it has just one purpose - sales. With 40 million visitors per month most eBay sellers are missing a golden opportunity. They are missing the opportunity to cultivate long term clients. It is a proven fact in marketing that you will continue to buy over and over again from people and companies that you know, like and trust. Yet 95% of all internet marketers fail when it comes to eBay.
Most are looking for the fast buck. They have completely miss the opportunity to use eBay as a lead generation tool. They miss the opportunity to create a list of people that will be willing to consume your products over and over again. Lead generation on eBay can be accomplished in several ways. The most popular way is by using the self liquidating ad.
A self liquidating ad is one that pays for itself. In other words your customer directly pays your advertising costs. What they are purchase from you is really some form of advertising. Let me give you an example of a self liquidating advertisement. Recently I saw in a magazine an ad for a pair of sunglasses.
The ad claimed that the sunglasses were free. You just have to pay the shipping and handling costs. My guess is that the advertiser probably isn't making much if any money on the sunglasses. But they also aren't losing any money. The shipping and handling most likely cover their actual costs.
What they really want is something far more valuable ? your contact information and your "permission" to market to you. In other words they are looking for qualified prospects - prospects that are interested in the products and services they are selling. Once this company has your contact information and "permission" to market to you, they will begin to establish a relationship. They will do this in a variety of ways including sending you ads for other product and services you may be interested in. Over time most customers will be worth many times more than their initial purchase.
Since eBay is purely commerce site it is a perfect place to do a self liquidating ad. Let's look at an extreme example. Let's pretend that you own a car dealership that only sells high end sport cars. We will assume that your average car sells for $65,000. One way you could use a lead generation self liquidating ad would be by "selling" a special report.
For example you could sell a report on eBay entitled "18 Ways to Drive the Car of Your Dreams for Less Than the Cost of a Yugo". An ad like this would get some attention, especially from people who are interested in trading up to a high end sport car. The report is really nothing more than an advertisement for you. Of course you would have to write a report that had real content and offered up ways for the consumer to really do as the title suggests. A report like this however, would cost you literally nothing to produce ? except your time ? and there would be no overhead, no inventory, and no headaches.
Since this report would be nearly all profit you could set a low "Buy It Now" price ($4.97) to attract a huge number of prospects. The revenue generated would easily offset eBay's seller fees. In the report you could suggest several real ways for people to drive a luxury car for little money. You could also list in the report resources for them to research. For example the resources could be dealers that know how to work special financing deals or specialize in selling high end sport cars below market value.
The resource you suggest would of course be your own car dealership! The report did not cost you anything to produce and it fully paid for it's own ad costs with each person that ordered. The person buying the report is more likely interested in what you have to offer and are therefore partially qualified. Anybody that contacts you after reading the report is a fully qualified prospect and should be marketed to aggressively. Once you have their name and contact information you could send them a weekly "hot sheet" of cars that you are trying to sell. Once they purchase you could then sell them accessories and branded clothing.
If they were close to your shop you could sell them on servicing. And the list goes on and on. If you study eBay there very few people using it as a lead generation tool. Yet lead generation and specifically self-liquidating advertising is a proven winner. Almost every type of business can benefit from lead generation advertising.
If done correctly lead generation advertising can actually become another source of revenue for your company. Look at eBay as more than just a fast buck. Look to eBay as a way to create long term clients. eBay if worked properly can be your best source of fresh leads and can really explode your sales..
Todd Reese is an information marketer, eBay seller, marketing consultant, and author of http://www.AutoDigitalDelivery.com. His specialty is turning struggling eBayers into Power Sellers.Are There Any Real Opportunities Left Online?
I know, I know, it seems like every man and his dog are trying to start an Internet business.
At every online turn, there is someone punting their new website.
With so many people trying to crack the Internet marketing game, are there any real opportunities left online?This is a common question and one which I am asked on a regular basis but the truth is that there is still an absolute world of opportunity out there.
Although it might seem like 'everyone' is trying to make it with their own online business, the fact is that only a very small fraction of the population have any idea that it is possible to earn money online and an even smaller number have any idea just how much money can be earned in this way.By way of illustration of this point, I found myself in the situation this week of having to try and explain to someone what I did for a living.
Even after having had several years of practice this task is not getting any easier!
I was...
Car rental > Are There Any Real Opportunities Left Online?
Audio Speaker Systems
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A car speaker system often includes a subwoofer for fabulous sound on the road. Audio speakers for your car are specially designed for the unique characteristics of a car interior, and so are different from audio speakers that are used in the house.People who want audio in all parts of the house are finding that ceiling speakers are excellent speaker products. These...
Audio Speaker Systems
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After all, freedom of choice is the Free World cornerstone and when it comes to our automobiles, we want to ride them any way we choose."Liberty or death!" shouts a protestor on the nightly news.
He values his God-given Freedoms to drive without fear of an illegal search and seizure.
"The people," he contends, "aren't idiots and can govern their own safety."
Courts determine whether driving without a seat belt is a Right or a Privilege, but "by God we will defend our freedoms ?till our dying breath."Unfortunately, that's just what happens each year.What these people don't realize is just what choice they are making when they drive without a seat belt wrapped around everyone in the car.
Government and industry have sponsored multi-million dollar safety seat belt awareness campaigns for decades.
Usage has climbed, but...
Your Money, Your Life, or Your Seat Belt
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Vacation Home Investment: Timeshares or Condo Hotels
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It means that you have paid to use your vacation home only for a certain period of time every year. You can't change the period of time, so you have little options of enjoying your vacation home. But, when it comes to a condo hotel, you can enjoy it whenever you want provided the fact that you will not make it your permanent home.
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Vacation Home Investment: Timeshares or Condo Hotels
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Waterway Adventures Houseboat Rentals Rides the Online Reservation Wave with New Web Initiative
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There are lenders offering 30 year fixed rate loans but are giving what is called 40 or 50 year amortization due in 30 years.
This makes it easier for buyers to qualify for home loans as a 40 or 50 year amortization lowers the monthly payment, but the loan is still not due for 30 years.
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Cleaner Diesel Sensing a Lucrative Market
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Car rental > Cleaner Diesel Sensing a Lucrative Market