Solving the "I Get Tons of Traffic But No Sales" Mystery
by
? 2003http://www.copywritingcourse.comI can't even begin to tell you how many times I've heard the statement, "I get tons of traffic, but no sales." It's normally followed by comments like: "My site is highly optimized for the engines and my rankings are great. I don't understand why no one is buying." Let me shed some light on this mystery.Most often, when site owners (or professional copywriters for that matter) write "search engine optimized" copy, they develop tunnel vision. They are so focused on the placement of keyphrases throughout the copy that they neglect something very important? the customer!Because the immediate task at hand "seems" to be getting the site ranked high, the writer neglects to take out his or her crystal ball and gaze into the future. What should you be asking the crystal ball? "What happens when the customer gets to my site?"Oops! Didn't think of that? Don't feel embarrassed. Many people don't.
Developing SEO (search engine optimized) copy is like creating a complete circle. You have to have good keyword saturation in order to get ranked in those prime spots. You have to have keyword-rich title and description tags (mostly the title tag) to land in the top 10. Once you achieve that your site starts drawing in surfers. Now that they've clicked to your site, what happens? The copy has to give them what they want/need.
That's the missing piece to the puzzle and the factor that causes so many people to scratch their heads in disbelief.When writing SEO copy, you have to think of the beginning AND the end of the process. You have to create copy that satisfies both the engine and the customer. Once you do, you'll not only have boatloads of traffic, but you'll have the sales that go along with it. So, there? mystery solved! Or at least part of it.We've covered the "why," now let's look at the "how."1. Know Your Target AudienceIn order to give someone what he/she wants, you have to know what that want is.
Take the time to research your target audience (also called target customer, perfect customer, or ideal customer). Find out as much as you can about them including who they are, what they do, how they use your product/service, how old they are, what problems they have, and how they prefer to receive information.2. Stop Selling and Start SolvingSo many people are pushing to get that almighty dollar (or euro or pound) that they forget something. Customers don't like to be sold to. What they really want is someone to solve their problems.
Once you show that your product/service can, in fact, solve the problems your customers face, sales will come on their own.3. Appeal To EmotionsMost buying decisions are emotional so it makes sense that your copy should be, too. While your customer's need may be logical, the actual buying decision is anything but. Think about it. When you bought your last car, did you go for the "logical" choice? Did you pick the ugly, shapeless, "no personality" car that had the best gas mileage and the highest safety rating? I doubt you did.
You most likely took a look at all the options and ? taking some logic into account ? bought the car that suited you best within your price range. Emotion sells!No, I'm not talking about getting mushy. What I AM talking about is touching the emotional chord that draws customers to your product or service. Those problems you found out about when doing steps #1 and #2 above? use them to add emotion to your copy.With these three vital elements in your forethoughts, you can sit down and write your copy ? with your keyphrases in mind ? for tremendous results. When you understand the entire process and take the time to learn to write emotional, sales-oriented, SEO copy, you will keep your traffic count high and your checkbook balance higher..
Facts about Renters Insurance
If you rent an apartment or house, you might consider purchasing renters insurance.Renters insurance provides coverage for damage or loss of personal property for people in rental housing. It's to insure the renter's belongings from theft or damage. In addition, renters insurance also provides liability coverage for people in rental housing if somebody is injured while in the rental place. In this case, the renter is sheltered from lawsuits or liability for the problems cause by him/her.Renters insurance can help you if one of the following things happens to you: your apartment catches on fire and your belongings are lost or damaged; you get stolen from a theft who breaks into your apartment; a friend of you injures himself while having a party in your apartment; an electrical power surge damages your television, stereo and computer. While renters insurance has a broad coverage, keep in mind that earthquake and damage caused by food are not covered in most renters insurance policy. ...
Facts about Renters Insurance
Car rental > Facts about Renters Insurance
Car Battery Cleaning Made Easy
Did you ever go to jumpstart your car, and notice that you can barely see your battery underneath all the gunk?
This 'gunk' is actually battery corrosion, which is formed by acid condensation.
Since this is formed by acid, a basic chemical solution will do the cleaning trick.
Battery acid is actually very easy to clean away with a common household item- baking soda!
But still, precautions must be followed.
This article will inform you step by step how to clean the battery while keeping safe.
First, you will need to gather supplies for this project.
Most of these items you may already have in your home.
Safety glasses or goggles
Box of baking soda
Adjustable pliers with insulated handles
Screwdrivers with insulated handles
A small, stiff-bristled brush (an old toothbrush will work just fine!)
Assorted small open-end and box wrenches
Small metal or plastic scraper ...
Car rental > Car Battery Cleaning Made Easy
Are There Any Real Opportunities Left Online?
I know, I know, it seems like every man and his dog are trying to start an Internet business.
At every online turn, there is someone punting their new website.
With so many people trying to crack the Internet marketing game, are there any real opportunities left online?This is a common question and one which I am asked on a regular basis but the truth is that there is still an absolute world of opportunity out there.
Although it might seem like 'everyone' is trying to make it with their own online business, the fact is that only a very small fraction of the population have any idea that it is possible to earn money online and an even smaller number have any idea just how much money can be earned in this way.By way of illustration of this point, I found myself in the situation this week of having to try and explain to someone what I did for a living.
Even after having had several years of practice this task is not getting any easier!
I was...
Car rental > Are There Any Real Opportunities Left Online?
A Successful Link Exchange
Interested in boosting your link popularity, raising your Google PR, and improving the amount and quality of your traffic? Then discover the ancient secrets of a successful link exchange!The practice of effective link exchanges has nearly been extinguished by the extensive amount of spam email. I plan to help webmasters who are interested in real effective and professional link exchanges reach there goal.What is going to make you the most amount of sales if you are trying to sell fishing equipment? A link from an outdoor hobby website or a link from a bubble gum corporation? I think the answer is straightforward, the outdoor hobby website. The trick is to know your market and understand your customer. What age group would your customers be, and what other type of website would they look at if they were interested in your product?Now, put yourself in your customer's feet, what would you search for if you were interested in your product? Type that search phrase into a search engine now...
A Successful Link Exchange
Car rental > A Successful Link Exchange
New Service Offered for New England Beach Vacation Rentals: Free One Year Listing.
Orleans, MA (ContentDesk) March 11, 2006 -- MoreBeach.com (http://MoreBeach.com), a leading Internet source for Cape Cod & Islands beach information, is expanding its coverage to include New England beach vacation rental listings. Property owners and rental agents are invited to sign up at MoreBeach.com for a free one year beach vacation rental property listing. From beachfront and off-the-beachfront house and condo rentals in Connecticut, Rhode Island, Massachusetts, New Hampshire and Maine, to lakefront cabins in Vermont and throughout the region, the New England beach vacation rental listings will provide comprehensive information on summertime places to stay and play in New England. MoreBeach.com currently provides complete vacation activity and town information for Cape Cod, Martha's Vineyard and Nantucket featuring photographs and detailed descriptions of all the most popular beaches including fresh water ponds/lakes. New beaches...
New Service Offered for New England Beach Vacation Rentals: Free One Year Listing.
Car rental > New Service Offered for New England Beach Vacation Rentals: Free One Year Listing.
Top 3 Costs Travelers Leave Out When Making Their Travel Budget.
Copyright 2006 B Hopkins
In spite of world events, travel is still an activity that continues to be extremely popular.
People will still have the desire to see new places and experience new things in the way that only travel can give them.
Because of the importance of travel, an affordable and relatively pain free experience is high on the traveler's adjenda.
A successful trip starts off with proper planning, but many beginner travelers don't realize that planning your travel budget, is just as important as planning your travel itinerary.
The more successful you are with creating a budget that will work for your itinerary, the happier you will be about your travel experience.
Outside of major mishaps that can occur during travel, such as bad weather, theft, and mechanical breakdown, there are some costs that many travelers forget to take into account when budgeting for their trip.
These are costs that can't usually...
Top 3 Costs Travelers Leave Out When Making Their Travel Budget.
Car rental > Top 3 Costs Travelers Leave Out When Making Their Travel Budget.