Wrapping Up Profits with a Package Deal
A landscaping company complained to a reporter that instead of carefully defining their needs, interested prospects say, "Send us a proposal.""That's like saying, 'Go buy a car,'" objected the owner. "We need to get people to think about what they want."Not necessarily. They can set up new customers well in less time by offering a line-up of package deals. Packages of services or products provide a combination of options at a set price, instead of forcing people to identify the ideal mixture for their needs.Barbara Leff, founder of Legal Web Works, created special packages for her target market, law firms with up to five attorneys. "Some are behind the technology curve," she says, "and they prefer to spend their time practicing law and adding billable hours."Leff's all-inclusive Web site package deals greatly simplify lawyers' design decisions and ensure that they're not sucked into a black hole of unlimited charges.
They can mix and match design elements freely, and add extras to the package for an extra fee."For lawyers who are tempted to say, 'I need a Web site,' I demystify the process," Leff says. "The package deals make getting small law firms onto the Web as painless and as cost-effective as can be."Package deals involve additional dynamics that marketers can take advantage of. While package deals often involve discounted prices, the opposite can work too. When the combination of items is exciting enough and includes at least one product or service that's not usually available, people may become willing to pay much more than they ordinarily would.For instance, suppose you own a vacation lodge and you recently hosted best-selling mystery writer John Grisham, who signed ten books while there on a fishing trip. Autographed books can't easily be bought on the open market, and for fans, they have a powerful appeal.
You could thus create a "Grisham weekend" and give away a book to each of ten guests signing up for a three-day package including lodging, food, boat and equipment rental and a couple more luxuries or gifts the ordinary patron wouldn't spring for a la carte.Even without a scarce or package-deal-only item, you can increase the appeal of your special deal by giving it a tantalizing name. The name might indicate a special purpose that plants ideas in the minds of people who don't ordinarily buy from you, as in the "Treat Your Spouse" weekend at a city hotel, aimed at local residents. For an auto repair shop, you might call your package "The Midwinter Tuneup," including a rationale for maintenance services that most car owners don't usually think of bringing their car in for that time of year. A publisher might likewise create a Valentine's Special -- four romantic books that a woman might love to receive from her man, who might otherwise buy just one, or none at all, in favor of that old standby, roses..
Bad Credit Home Loan Secrets
(ContentDesk) February 12, 2004--The secret of getting a home loan with bad credit is to try. Most people report that because they cannot qualify for a credit card or car loan because of bad credit, they presume they will be declined for a home loan because of bad credit. We find that this is untrue, in fact the opposite is true: it is easier to qualify for a home loan with bad credit than car loan or major credit card.The top 3 reasons people with bad credit believe they will not qualify for a home loan: 1 The amount of the loan. If they cannot even be approved for a $5,000 credit card, how can they be approved for a $250,000 home mortgage? 2 The application process is complex. If the simple credit card application that requires no documentation results in disqualification, how can the complex home mortgage application possibly be approved? 3 The emotional nature of the purchase.
The purchase of a home represents a huge emotional step for many people and the prospect of rejection...
Bad Credit Home Loan Secrets
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Gatlinburg Real Estate: Investing in Rental Cabins
Thinking of investing in real estate? Then consider investing in the profitable real estate purchase of a rental cabin in Gatlinburg, Tennessee. With the areas popular year round activities such as skiing, golfing, whitewater rafting, hiking and fishing as well as being one of the top wedding locations on the continental US, Gatlinburg and area sees over 13 million visitors a year. With numbers like that coupled with the breathtaking scenery of the Smoky Mountains, a real estate venture of a rental cabin in Gatlinburg could be very lucrative indeed. In fact gross incomes for the area can range from $30,000 to $120,000 per year depending on the rental cabin.
Gatlinburg Real Estate: The Cost Of Purchasing a Rental Cabin
So what does it cost to purchase your very own Gatlinburg rental cabin? It varies depending on a variety of factors such as whether you are building or buying a previously owned rental cabin. Generally, real estate on a resort,...
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New Service Offered for New England Beach Vacation Rentals: Free One Year Listing.
Orleans, MA (ContentDesk) March 11, 2006 -- MoreBeach.com (http://MoreBeach.com), a leading Internet source for Cape Cod & Islands beach information, is expanding its coverage to include New England beach vacation rental listings. Property owners and rental agents are invited to sign up at MoreBeach.com for a free one year beach vacation rental property listing. From beachfront and off-the-beachfront house and condo rentals in Connecticut, Rhode Island, Massachusetts, New Hampshire and Maine, to lakefront cabins in Vermont and throughout the region, the New England beach vacation rental listings will provide comprehensive information on summertime places to stay and play in New England. MoreBeach.com currently provides complete vacation activity and town information for Cape Cod, Martha's Vineyard and Nantucket featuring photographs and detailed descriptions of all the most popular beaches including fresh water ponds/lakes. New beaches...
New Service Offered for New England Beach Vacation Rentals: Free One Year Listing.
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A Guide to RV Rentals
Simple RVs may cost as little as $40,000. The deluxe RVs can cost hundreds of thousands of dollars. If this sounds unaffordable, you can enjoy always enjoy an RV at a fraction of the price by renting one. Vacation seeming like less fun? Well, you can enjoy all the perks of having an RV at a fraction of the price. The solution: renting an RV.
You can rent an RV for a weekend or a year, new or used, supped-up or simple. Plus, you can try out all sorts of RVs during your journeys, and if you find one you like, you can buy it. Motor homes are the most popular type of RV rental, but you can also rent trunk trailers, travel trailers or folding camping trailers. The motor home class-C is the most popular. This easy-to-drive RV has beds, toilet, shower, heat and air-conditioning, a refrigerator and a microwave.
Most companies that rent RVs also sell home-keeping packages that include pots, pans, and dishes for your adventure. Before you rent your RV, you need to figure out the...
A Guide to RV Rentals
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Vacation Home Investment: Timeshares or Condo Hotels
You are thinking to buy for your family a vacation home but you don't know exactly what investment to make. Should you be interested in timeshares or in condo hotels? Well, here are some facts about these vacation homes options. This info may be helpful in making a choice that suits you.
First of all, let's discuss the flexibility of using the suit aspect. A timeshares is offering you a relatively limited freedom of using it.
It means that you have paid to use your vacation home only for a certain period of time every year. You can't change the period of time, so you have little options of enjoying your vacation home. But, when it comes to a condo hotel, you can enjoy it whenever you want provided the fact that you will not make it your permanent home.
The facilities aspect should also be taken into consideration when buying a vacation home. The timeshares usually have a shared swimming pool and some other common areas.
Condo hotels offer...
Vacation Home Investment: Timeshares or Condo Hotels
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Facts about Renters Insurance
If you rent an apartment or house, you might consider purchasing renters insurance.Renters insurance provides coverage for damage or loss of personal property for people in rental housing. It's to insure the renter's belongings from theft or damage. In addition, renters insurance also provides liability coverage for people in rental housing if somebody is injured while in the rental place. In this case, the renter is sheltered from lawsuits or liability for the problems cause by him/her.Renters insurance can help you if one of the following things happens to you: your apartment catches on fire and your belongings are lost or damaged; you get stolen from a theft who breaks into your apartment; a friend of you injures himself while having a party in your apartment; an electrical power surge damages your television, stereo and computer. While renters insurance has a broad coverage, keep in mind that earthquake and damage caused by food are not covered in most renters insurance policy. ...
Facts about Renters Insurance
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